The very best online marketing tips for next year
With the New Year approaching, many companies use the new start as a fantastic opportunity to re-think their marketing campaign and also consider a new technique to try to increase their online presence and gain much more conversions.
2012 looks set to become the year of mobile, with building mobile friendly websites as well as mobile applications expected to be more vital than ever before to firms. As well as producing web sites optimised to use on mobile devices, mobile SEO will probably be used by a growing number of digital marketing specialists.
Although you’ll want to think about mobile SEO, traditional search engine optimisation must also not be forgotten. The latest research from Ofcom has revealed that businesses in the United Kingdom are spending more on their online marketing than every other marketing technique, aside from television, and SEO and pay per click comprise 61% of that online spend so that you really need to be aware that if you’re not using SEO, your competitors probably is!
Social media is also one of many key internet marketing devices for next year. With 800 million active users on Facebook and also tens of millions more using sites such as LinkedIn, Foursquare, Twitter and also Google+, you can reach a huge audience making use of social media effectively. These web sites also keep a lot of data on their users, so marketers from your social media agency could easily connect immediately with their target audience.
Nevertheless, it’s not just social media and your SEO you need to be considering – you should also be aware of your online PR. As well as building awareness of your brand and increasing trust in your business, press releases published online position very well in search engines so there are many benefits to using the services of an online PR agency along with an SEO company, or even better yet a full service digital marketing agency offering all of the services you might need.
2012 looks set to become the year of mobile, with building mobile friendly websites as well as mobile applications expected to be more vital than ever before to firms. As well as producing web sites optimised to use on mobile devices, mobile SEO will probably be used by a growing number of digital marketing specialists.
Although you’ll want to think about mobile SEO, traditional search engine optimisation must also not be forgotten. The latest research from Ofcom has revealed that businesses in the United Kingdom are spending more on their online marketing than every other marketing technique, aside from television, and SEO and pay per click comprise 61% of that online spend so that you really need to be aware that if you’re not using SEO, your competitors probably is!
Social media is also one of many key internet marketing devices for next year. With 800 million active users on Facebook and also tens of millions more using sites such as LinkedIn, Foursquare, Twitter and also Google+, you can reach a huge audience making use of social media effectively. These web sites also keep a lot of data on their users, so marketers from your social media agency could easily connect immediately with their target audience.
Nevertheless, it’s not just social media and your SEO you need to be considering – you should also be aware of your online PR. As well as building awareness of your brand and increasing trust in your business, press releases published online position very well in search engines so there are many benefits to using the services of an online PR agency along with an SEO company, or even better yet a full service digital marketing agency offering all of the services you might need.
- Posted in: Business